Tailor Made Ferrari: Letting Money Preside Over Taste

I stumbled across Tailor Made Ferrari this morning; a personalization program from Ferrari offering exclusivity their clients by creating unique cars to their (often misguided) tastes.


There are three Tailor Made collections here, broken into Classica, Scuderia, and Inedita. However, there seems to be mainly two trends going on here – one is creating a look which recalls the past, and the other is a look that is the definition of excess.


The Classica Collection is what it sounds like – modern interpretations of classic themes and cars. While this collection seems to be the most tasteful, there are thumbnails that appear on the site that aren’t, like the wire-wheeled California below.

The Scuderia Collection is similar to the Classica Collection, in that it contains modern interpretations of classic Ferrari race cars and liveries (the seem to focus mainly on classic racing paint/vinyl schemes). The problem here is that taken out of context, most of these packages look garish.

Lastly, the Inedita Collection is the main offender. It seems to exist solely to produce exactly what the client desires, regardless of whether the outcome is retina-searingly garish. Take for example the matte blue California with blue chrome accents, whose interior is lined with denim, blue leather, and loads more blue chrome. Or the two tone yellow and carbon fibre California with gold chrome accents.

Although the products featured on this site are obviously renderings, that doesn’t mean these products don’t exist. Witness Lapo Elkann’s denim California, which seems to be the basis for the denim Ferrari above and is in fact reality. If that sounds vaguely familiar, this happened before to a 599 Fiorano.