Sure - you're probably thinking that GM has gotten away with this for the past 30 years, so why is this a big deal? For one, being one of the first to popularize the idea. But for the most part it's because the Studebaker designed seemed to barely even try. For example, look at the tacked on fender extensions. They basically just stuck on fibreglass extensions to the body and called it a day. And they looked like - well - tacked on fender extensions.
Same goes for the headlight pods, that blatantly bulge out from fenders clearly designed for a single unit. Adding to the hap-hazard "Packardifying" was the overall homely look of the front end. It seems as if they ran out of ideas and just decided to stretch the grille from one end to another, leading to a dustbuster meets catfish look.
The Packard Hawk takes a similar route and turns out looking a bit better, but still gets a mention due to the fact that they ruined one of the most beautiful designs to come out of the 50's - the Studebaker Golden Hawk. Come on - couldn't you have at least thought of an original name? It's vacuum catfish look is a bit more extreme as well on the Hawk. At least they look like each other.
The rear end is slightly better again in that it's devoid of tacked on fin extensions, but then it's mainly that of the Golden Hawk with a huge fake spare tire in the trunk, a la Imperial. Got to do something to make it unique I suppose.
